Our Story

S24P is an artisanal fashion brand rooted in the belief that clothing should tell a story. Each of our pieces is meticulously hand-embroidered, celebrating the beauty of age old Indian techniques reinterpreted for a global audience. Being hand embroidered, no two garments are identical — every stitch is a testament to the hands that crafted it, making each creation truly one-of-a-kind. As the antithesis of mass production, we embrace slowness, intentionality, and heritage, weaving cultural legacy into contemporary design.